Global footwear powerhouse Skechers is building on the
technology in its footwear through a new collaboration with The Goodyear Tire & Rubber
Company. Select styles across multiple categories for men, women and kids will utilise
Goodyear rubber technology in custom Skechers outsoles that will deliver increased grip,
stability and durability.
“This collaboration is an example of two trusted brands coming together to create a high-tech
product that will truly benefit our consumer,” said Michael Greenberg, President of Skechers.
“Through this effort, select products will feature Goodyear Performance Outsoles, offering that
extra edge where it’s needed most—be it enhanced stability on a run, excellent grip over
slippery surfaces in the workplace, or durability on the playground for long-lasting wear. We
expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”
“Goodyear has always worked to create innovative products that provide consumers with
high-performance tires, and now we’re using that same ingenuity to enable consumers to wear
high-performance shoes,” said Christian Jurado, Goodyear’s Global Director of Licensed
Products.
The shoes, featuring Goodyear Performance Outsoles, are designed for durability with
long-lasting wear, excellent grip on a variety of surfaces and weather conditions and enhanced
stability through exceptional traction. This is made possible with Goodyear-developed rubber
technology that contains a special polymer including sustainable soybean oil – a renewable,
bio-based material used in some of the company’s top-performing tires.
Initially launched on three running shoes from the Skechers GOrun collection, the range of
styles featuring Goodyear Performance Outsoles now includes a wider assortment of running
and walking sneakers and will expand through 2020 to athletic lifestyle, trail, and work footwear
categories for men and women, as well as kids’ styles.
Skechers styles featuring Goodyear Performance Outsoles are available at Skechers retail
stores, www.skechers.com, and select retail partners
