More than 220,000 people recently voted for their favourite Lafarge “Happiness” truck design in the #happinessinthecity Truck Design Competition. This is the first-ever design competition for cement tankers and concrete trucks in Malaysia, part of Lafarge Malaysia’s “Happiness in the City” campaign.
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| The winning design of the Lafarge Malaysia #happinessinthecity Truck Design Competition. |
There will be 14 colourful and beautiful cement tankers and concrete trucks were designed and painted by students from local universities and colleges, shortlisted from 42 submissions. The voting period from 1 August till 15 August 2017. The winners been selected based on 60% online voting, 30% judges marks and 10% on timeliness and safety compliance. The winning design also demonstrated outstanding effort and creativity in the use of colours based on the 8 colours provided.
Did you know that, Lafarge Malaysia Berhad is a major player of the Malaysian construction industry, contributing towards building better cities. Its solutions provide cities and townships with more housing, making them more compact, more durable, more beautiful and better connected.
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| Thierry Legrand, Lafarge Malaysia President and Chief Executive Officer; Indra Laban, AkzoNobel Decorative Paints Malaysia General Manager; Shirley Low, LafargeHolcim Group Head of Branding, SEA and China; Chen Lee Siong, Lafarge Malaysia Vice President - Sales; Rick Pucci, Lafarge Malaysia Vice President, RMX & Infrastructure together with the Lafarge Malaysia team, partners, guests and winners of Lafarge Malaysia's #happinessinthecity Truck Design Competition. |
- Truck Design Competition Winners (Overall competition winners)
No.1 – Team Pantheon (Design name: Positive Energy)
No.2 – Team Simple2 (Design name: La La Land)
No.3 – Team Illustration Room (Design name: Circle of Nature)
No.2 – Team Simple2 (Design name: La La Land)
No.3 – Team Illustration Room (Design name: Circle of Nature)
- Top 3 highest number of online votes
No.1 – Team Pantheon (Design name: Positive Energy)
No.2 – Team Ji Xiang Ru Yi (Design name: Simple Joys)
No.3 – Team Illustration Room (Design name: Circle of Nature)
Moreover, Dulux is the official paint partner of the #happinessinthecity Truck Design Competition also presented a special “Best Use of Colour” award to Team Simple2 for their design La La Land which was engaging, lively, and 3-dimensional.
The #happinessinthecity campaign kick started with Happiness in the City Index 2017 survey to engage urban residents, garner their views on the ideal city of the future, and gain better insights into the key areas for improvement for a happier, better city living especially in three major urban areas in Malaysia (Klang Valley, Penang and Johor Bahru)
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| (3rd from top left) Shirley Low, LafargeHolcim Group Head of Branding, SEA and China; Thierry Legrand, Lafarge Malaysia President and Chief Executive Officer; Indra Laban, AkzoNobel Decorative Paints Malaysia General Manager together with the winners of Lafarge Malaysia's #happinessinthecity Truck Design Competition. |
Upon the completion of the Truck Design Competition, Lafarge Malaysia will focus its commitment towards sustainable development, using the insights it has received from the Happiness in the City Index 2017 results. From now until the end of 2017, Lafarge Malaysia will be having a series of seminars and discussions around these topics.
For more information do visit their official Facebook Page.
