Suntory Beverage & Food Malaysia Sdn Bhd (SBFM) is calling all Malaysians “to release the true you” in their new Sparkling Ribena® BeMe Campaign launched on the 14 March 2017.
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| (Left to Right) Lee Hon Tong, Regional General Manager for Malaysia, Singapore and Hong Kong, SBFM, Elizabeth Tan, Sparkling Ribena® Ambassador and Rodney Tan, Head of Marketing, Suntory Beverage and Food Malaysia officiating the launch of the Sparkling Ribena® BeMe Campaign |
Sparkling Ribena® BeMe Campaign encourage Malaysians to simply pause for a while in our hectic schedules and just enjoy the BeMe moment, when we are our carefree natural selves.
Ribena® was created by Dr Vernon Charley in 1938; its name is derived from the botanical name of blackcurrants – Ribes Nigrum. In 1955, Ribena® made its way to Malaysian shores and soon became a firm favourite of Malaysian kids and adults and retains top-of- mind awareness among Malaysian consumers.
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| Sparkling Ribena® Ambassador, Elizabeth Tan rocking the stage with the Sparkling Ribena® BeMe Campaign official song. |
Popular local singer-songwriter Elizabeth Tan was also introduced as the new Sparkling Ribena® Ambassador, where she performed the Sparkling Ribena® BeMe Campaign official song.
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| Sparkling Ribena® Ambassador, Elizabeth Tan showcasing the three flavours of Sparkling Ribena® |
The Sparkling Ribena® can is currently retailing at a recommended price of RM2.20 and is available at hypermarkets, supermarkets, mini markets and convenience stores/kiosks nationwide.
More activities are in the pipeline, so do keep a lookout for new announcements! See the videos and find out more about the campaign on the Ribena® Malaysia Facebook page at www.facebook.com/RibenaMalaysia.
